Analysis on the development characteristics of the

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Analysis of the development characteristics of cigarette packaging

first, cigarette packaging will become more rational

with the gradual improvement of China's market economy, people's consumption concept has also changed. Consumption is no longer blindly followed, but more practical. Cigarette manufacturers are aware of this, and should consider the relationship between packaging cost and internal quality while pursuing exquisite and luxurious cigarette packaging. At present, the most obvious performance is the understanding of low-grade cigarettes. The consumer groups of this kind of cigarettes pay more attention to the internal quality of products to meet the physiological needs of smoking, while the demand for external packaging is not harsh, and its own profit is very small. How to reduce the packaging cost of this kind of cigarettes to improve the internal quality and increase profits? Since the cost of the carton is much higher than that of the outer transparent paper, the double transparent paper packaging method of removing the carton and directly packaging the transparent paper outside the small box of cigarettes caters to this trend. Outer transparency introduces in detail the working environment requirements and operating procedures of the wire rod changing experimental machine. Paper generally adopts printing and non printing methods, and now PVDC coating film is the most used. PVDC coating film is the coating of PVDC lotion on BOPP film. It has the characteristics of high fragrance retention, strong wear resistance and high gloss, and the chemical structure of PVDC is very different from BOPP. They cannot be heat sealed with each other, and it is impossible to adhere to the BOPP film used in the small box. The packaging effect is good. This technology has been very mature, and has been successfully used in Liuzhou, Hefei, Wuhu and other cigarette factories, and has achieved remarkable economic benefits

with the more rational consumption concept of people, cigarette packaging has also changed. All kinds of new materials and technologies will be widely used to reduce packaging costs and retain the beauty of products. The saved costs can be used as profits of enterprises, and can also be used to improve the internal quality of cigarettes to meet consumption to a greater extent

II. Environmental protection packaging materials

Article 20 of the National Cleaner Production Promotion Law stipulates that the design of products and packaging materials should consider their impact on human health and the environment in the life cycle, and give priority to non-toxic, harmless, easy to degrade or easy to recycle schemes. Enterprises should package products reasonably to reduce the excessive use of packaging materials and the generation of packaging waste. Cigarette packaging is no exception. The use of new materials, new equipment and new processes will become more practical. Environmental protection has become the top priority of these topics

1. Development of printing base paper and lining paper

vacuum aluminizing material (divided into direct plating method and transfer method according to the engineering and industrialization level of scientific and engineering research results of biomedical materials in China) as a new environmental protection material, has been paid more and more attention and used by cigarette manufacturers. Characteristics of vacuum aluminized materials: first of all, it has clean texture, saves energy (the amount of aluminum is only 1/300 of composite paper), is easy to degrade and recycle, and can directly process anti-counterfeiting shading, which is suitable for gravure printing, offset printing, silk screen printing and other printing methods. Secondly, vacuum aluminized (transferred) gold and silver thermal conductive plastic is also used in pipes, heat exchangers, automobiles, heating/cooling/refrigeration and other cardboard. Due to the thin aluminum layer, its plasticity and folding are similar to that of white cardboard, and the packaging efficiency is greatly improved. At present, among the 36 key enterprises, 16 cigarette factories in Shanghai, Yuxi, Changde and Hangzhou have used transfer gold, silver or laser card paper for some brand cigarette products, which has achieved good economic and social benefits

2. Application of environmental friendly ink and flexographic printing technology in cigarette label printing

water-based ink with water as solvent and no chemical composition is the only non-toxic ink approved by the American food and Drug Association in the current printing mode, which is an ideal environmental friendly ink. After more than ten years of development, the water-based ink system has basically solved the difficult problems such as difficult to use, the limitations of substrate, corona treatment and surface tension, and gradually matured, and will become a new favorite in the printing market. Shanghai Tobacco's new products "Panda" and Honghe boutique 88 and 99 flexible packaging have adopted this technology, which represents a trend of cigarette environmental protection technology

in addition, compared with the traditional printing methods of offset printing and gravure printing, flexographic printing has the advantages of low cost and environmental protection due to the use of water-based ink, non-toxic, non polluting, short plate making cycle, high overprint accuracy and low price. It has been fully developed in the United States and Europe. For example, in the United States, the market share of flexographic printing accounts for 70% in the field of soft package printing, 85% in the field of label printing, and 98% in the field of carton printing. With the rationalization of cigarette packaging, the demand for environmental protection and the development of flexographic printing, cigarette manufacturers will increasingly use flexographic cigarette labels

3. The fading of PVC and the lightweight of other cigarette films

at present, some domestic enterprises are still using PVC film to pack cigarettes due to the wrinkle resistance demand of soft box products (such products are generally offset printed), and some plasticizers containing benzene are added to the film in the production process, which has certain toxicity. Due to thermal decomposition of the film at a certain temperature, some chloride gases will be released into the environment, affecting the environment and human health. The density of PVC film is about 40% higher than that of BOPP film, and the cost is higher than that of BOPP of the same grade. Therefore, PVC as cigarette packaging film will fade out of the historical stage

as a plastic material, the smoke film, due to its stable chemical structure and performance, generally cannot degrade by itself and forms pollution after being discarded. Because the discarded smoke film can no longer be recycled, at present, to reduce the pollution of smoke film, we can only reduce its use. The new product "high gloss 18 micron cigarette packaging BOPP film" (which has been used in batches in Hongta Group) developed by Yunnan Hongta Plastic Co., Ltd. and the 18 micron BOPP cigarette film launched by Nanjing Zhongda film (Group) Co., Ltd. not only solve the technical difficulties of film rigidity, air tightness, transparency and so on, but also make the packaging lighter and thinner, which not only reduces the cost, It also reduces the production of film waste from the source

third, the anti-counterfeiting function is more prominent and developing in the direction of easy identification.

at present, the anti-counterfeiting technologies used more in cigarette packaging include: molding laser rainbow holographic technology, the use of anti-counterfeiting ink and anti-counterfeiting digital, etc. in order to achieve better anti-counterfeiting effect, some enterprises have combined many advanced printing processes, such as hemp sand, ice flower, bronzing and other means for trademarks, but the use of these means is often accompanied by complex processes, The cost is increased, and the deviation is large, resulting in differences in each batch or the same batch of trademarks, even if there are imitations, it is difficult to distinguish. Therefore, whether the anti-counterfeiting technology is ideal should be based on the easy identification or convenient use of consumers, and easy control of manufacturers, such as anti-counterfeiting digital technology, printing film positioning and packaging technology, etc

IV. personalized packaging will attract people's attention

personalized packaging that breaks the Convention often has strong personality characteristics and visual impact, giving people a refreshing feeling and stimulating their desire to buy. For example, "555" is packed in flat box; Shanghai Tobacco's new product "Panda" adopts the extremely rare rounded box type in China; Xinzheng, Henan Province, is the first to adopt the "sanitary cigarette box". The package is opened from the side of the cigarette package, avoiding finger contact with the end of the filter tip and reducing the spread of bacteria. It is a new, hygienic and fashionable cigarette package

cigarette packaging is based on economic development, scientific and technological progress and the improvement of people's cultural living standards. Green packaging is the theme advocated by modern civilization. As cigarette manufacturing enterprises, facing the strong invasion of foreign tobacco enterprises under the increasingly fierce market competition, they should change their ideas and play the card of cigarette packaging to create profits for enterprises. Apply new processes, new technologies and new materials to improve product grades, enhance environmental protection performance, make cigarette packaging humanized, modernized and beautiful, coordinate with social and economic development, and realize the win-win economic and social benefits of production enterprises

information source: keyin

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