Analysis on the development direction and Prospect

2022-08-15
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Analysis on the development direction and Prospect of the coating industry in 2019

analysis on the development direction and Prospect of the coating industry in 2019

January 7, 2019

in recent years, with the steady and rapid growth of China's overall economic scale, the output of coatings and architectural coatings in China has increased year by year, which is in high consistency with the growth rate of China's GDP. In 2017, the total output of architectural coatings in China was 6.801 million tons, accounting for 33.3% of the total output of national coatings. At present, architectural coatings account for the largest proportion of the sector. As a link in the post cycle industrial chain of real estate, architectural coatings are closely related to real estate investment. As a pillar industry in China's economic system, real estate will still have a lot of incremental and stock market space in the future. When the sensor is pulled, it will be considerable. The hot pressing of Chinese coating coatingolft-d and continuous fiber will be widely used in automobiles

trend chart of China's architectural coating production in (unit: 10000 tons)

chart of China's coating production and growth rate from 2004 to 2017 (unit: 10000 tons)

in 2017, China's economic growth was stable, and the overall coating production also maintained a steady growth trend. In 2017, China's paint production reached 20.41 million tons, breaking the 20million ton mark for the first time. In the same period, China's paint products will spend more than 4 billion yuan in one year, with a total export volume of 201000 tons, an increase of 12.9% year-on-year; The total import volume was 187000 tons, with a year-on-year increase of 7.6%; The apparent consumption was 20.396 million tons, with a year-on-year increase of 12.3% after adjustment

in 2017, under the supply side reform and environmental protection policies, the cost of raw materials such as titanium dioxide, solvent, TDI, resin and other coatings increased, forcing many coating enterprises to raise product prices, resulting in a drop in sales in 2017 compared with 2016. In 2017, there were 2057 Industrial Enterprises above Designated Size in the coating industry, with a main business income of 417.289 billion yuan. In 2017, the total profit of China's coating industry was 27.88 billion yuan

according to the main line of coating use and appropriately supplemented by main film-forming substances, coatings can be divided into three categories: architectural coatings, industrial coatings and auxiliary materials, as shown in the figure below:

basic situation of the global coating market from 2002 to 2007, the global coating industry output increased by nearly 5% and the annual sales revenue increased by 7%. In 2008, the total output of global coatings was 36.6 million tons, with a year-on-year increase of 3%; The sales volume was US $101.5 billion, with a year-on-year increase of 3.1%. Affected by the global financial crisis, the global paint sales in 2009 was $95billion, showing a negative growth. According to the data of the world paint and Coating Industry Association (wpcia), the global coating industry resumed rapid growth in 2010, with a year-on-year increase of about 8% in total output and an output value of more than $100billion; In 2011, the global paint production was about 35.4 million tons, with an output value of 106.7 billion US dollars; In 2012, the global paint production was about 39.82 million tons, with an output value of more than 120billion US dollars; In 2013, the global coating production was 41.75 million tons, with an output value of about US $127.3 billion. In 2014, the global paint and coating market was still growing, with an output of 43.38 million tons, about US $132.3 billion. In 2015, the total output of global coatings reached 61.5 million tons, with an output value of about US $191.3 billion

the world paint and Coating Industry Association (wpcia) predicts that the annual compound growth rate of the world paint output value will remain above 5% from 2014 to 2018. From the perspective of the global regional distribution of the coating industry, Asia Pacific, Europe and North America are the leading regions in the global coating industry. At present, the top ten global coating enterprises are enterprises in these three regions. With the transfer of the global manufacturing industry to the Asia Pacific region, the paint production in the Asia Pacific region has increased year by year, and has become the largest paint production region in the world. From 2013 to 2015, the paint production in the Asia Pacific region accounted for 48%, 47% and 42% of the world respectively, ranking first. In particular, a few countries with continuous growth, such as China and India, have become the focus of the world paint market and become a powerful engine driving the continuous development of the global paint industry

at present, China is the largest paint manufacturer in the world. According to the statistics of the National Bureau of statistics and the China Paint Industry Association, the annual output of Industrial Enterprises above Designated Size in the paint industry in 2016 reached 18.9978 million tons, accounting for nearly 29.42% of the total global output of 64.575 million tons, ranking first in the world

although China is already the largest paint manufacturer in the world, the top ten paint manufacturers in the world are still concentrated in North America and Europe due to the late start of its paint industry. According to the data of the world paint and coating industry association, the top ten coating manufacturers in the world in 2016 included Akzo Nobel in the Netherlands, PPG in the United States, maestria in France, etc. their sales revenue is shown in the following figure:

the sales revenue of the top ten coating manufacturers in the world in 2016 (unit: US $100 million)

the current situation of China's coating market in recent years, with the stability of China's overall economic scale With rapid growth, the output of coatings and architectural coatings in China has increased year by year, which is in high consistency with the growth rate of China's GDP. In 2017, the total output of architectural coatings in China was 6.801 million tons, accounting for 33.3% of the total output of national coatings. At present, architectural coatings accounts for the largest proportion of the sector. As a link in the post cycle industrial chain of real estate, architectural coatings is closely related to real estate investment. As a pillar industry in China's economic system, real estate has considerable market space for future increment and stock

in 2017, there were 2057 Industrial Enterprises above Designated Size in the coating industry, with a main business income of 417.289 billion yuan. In 2017, the total profit of China's coating industry was 27.88 billion yuan

in 2017, China's paint production reached 20.41 million tons, breaking the 20million ton mark for the first time. In the same period, the total export volume of China's coating products was 201000 tons, with a year-on-year increase of 12.9%; The total import volume was 187000 tons, with a year-on-year increase of 7.6%; The apparent consumption was 20.396 million tons, with a year-on-year increase of 12.3% after adjustment. With the growth of residents' income, the upgrading of consumption and the improvement of health awareness, the import of architectural coatings has soared

the future development trend of the coating market trend 1: the coating will develop in the direction of functionalization, and the coating market will quickly enter into subdivisions, such as the field of architectural coatings. Functional coatings such as decomposition indoor formaldehyde coatings, plant coatings, mosquito repellent coatings, etc. are accepted by more and more consumers, especially the high standard European original imported coatings

trend 2: the development of coating standards towards "health and low carbon" is well known. Now people not only pay more and more attention to health, but also understand the meaning of health more and more thoroughly. Health has become the life problem that people pay most attention to. If coating enterprises want to make products truly popular, they must take advantage of this "low carbon" storm to develop truly green, environmental friendly and healthy coating products, And open up their own market in a certain segment

trend 3: the market will develop towards network marketing. Network marketing is not a new word. In recent years, its development speed is amazing. Under the pressure of the economic crisis in 2009, facing the saturated primary and secondary markets and the suddenly fierce competition in the tertiary and quaternary markets, the network market with more than 300 million people has become a market field for development

trend 4: focus on brand management. The coating industry has maintained a relatively rapid development in recent years, which also means that the competition within the industry for loading at the required speed is becoming more and more intense, and it is very important to pay attention to brand construction. At present, a few enterprises with advanced consciousness have begun to pay attention to this area, create their own brand characteristics, and improve the popularity of products

trend 5: change to the consumption mode focusing on both quality and service. No matter how the society changes, quality and service, as two important considerations of product consumption, are difficult for consumers to change. The change of consumers' consumption concept makes consumers pay attention to the practical value of products as well as their high-quality after-sales and service when purchasing coatings. This consumption point requires enterprise producers to improve productivity, enhance the actual market competitiveness of products, and improve the competitive environment of coatings in the market

the process of industrialization and urbanization in China has provided an opportunity for the rapid development of industrial coatings and architectural coatings. The technical level of the coating industry has made rapid progress, the varieties of coatings have become increasingly rich and perfect, and the production and sales of coatings have also increased significantly. The market capacity of China's coating industry has broad prospects, and the strong demand in the downstream will maintain the growth momentum of the coating industry. The market capacity of China's coating industry has broad prospects, and the strong demand in the downstream will maintain the growth momentum of the coating industry

(data source: coating world, China Coating Industry Association, China Industry Association, China Commercial Industry Research Institute)

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