Analysis on the demand trend of heat transfer prin

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Analysis on the demand trend of textile digital printing heat transfer technology

<-- Huang Zhijie, CAE manager of Ningbo Changhua automobile decoration Co., Ltd., P> engaged in the digital printing industry for just two years. In these two years, I witnessed the rapid development of digital printing technology in the Chinese market. Various data have shown the potential development of this technology in the market

first, how to understand and understand digital heat transfer technology

1. What is digital heat transfer technology

digital heat transfer technology is a new technology that combines traditional heat transfer technology with digital printing technology to print color images and patterns in the form of plate making. At first, this technology was mainly used in advertisements, signs, cards and ceramic image production in China. Later, with the expansion of application fields, it was more used in industrial production, such as digital printing and dyeing and garment production, shoe material production, ribbon, garment labels and other industrial production, and the application products continued to increase

the first countries to apply this technology are the United States, South Korea, Italy, Switzerland, China and other countries. In terms of the size of the market in the past two years, China has become the world's largest digital heat transfer processing market. Many international hot transfer color printing ink brands have begun to focus on the huge Chinese market and participate in market competition. There is a great potential for rain, and the competition will become increasingly fierce

here, we want to talk about digital heat transfer, which takes inkjet printing technology as the technical form, because this technical form can ensure a certain width and fixed length, which is suitable for industrial production

2. Market significance of digital heat transfer technology

digital heat transfer technology can be said to be a new technology that appears in order to adapt to the development of personalized market and consumers' demand for personalized products. In the bidding document of a prefecture level Municipal Food and drug administration, it once saw the description of "requiring instruments to support 7 foreign languages". It is an effective supplement to the traditional heat transfer technology and the traditional heat transfer product market. Therefore, strictly speaking, the market positioning of digital heat transfer technology and products is the personalized product market. Traditional heat transfer products are difficult to produce personalized products in small batches due to technical limitations and plate making costs. Therefore, in the traditional heat transfer market, in terms of personalized products, digital heat transfer technology was a blank market before it appeared. The emergence of this technology makes it possible to produce personalized heat transfer products. Not only that, the printing quality of digital heat transfer products' image patterns also far exceeds the traditional heat transfer technology. This is also the reason why digital heat transfer technology can be promoted and popularized in just a few years

II. How to distinguish and understand heat transfer printing and digital heat transfer printing

1. What is heat transfer printing

generally speaking, it also indirectly helps downstream manufacturers such as automotive interior and exterior trim parts, ship decoration boards and sports leisure products to improve their market competitiveness. Heat transfer printing is a kind of transfer technology and product, which uses heat transfer equipment to heat the patterns and images on heat transfer paper to 180c0--230c0 and transfer them on different material media

heat transfer technology was first used in textile printing and dyeing industry and shoe material industry. Later, with the development of the times and the progress of science and technology, the application fields are increasing, especially the emergence of digital technology and the emergence of personalized consumption concept make the application of heat transfer technology more popular and extensive, and the application products emerge in endlessly, covering almost all material fields. For example, heat transfer technology can be applied to metal, wood, stone, ceramics, glass, PVC, leather and chemical fiber fabrics to transfer exquisite patterns and images, and produce and make exquisite products

2. Two printing methods of heat transfer

there are two printing methods of heat transfer, one is sublimation transfer, the other is thermosetting transfer

sublimation refers to the transfer of the pattern on the printing paper to the required medium after the color paste produced with heat rising disperse dyes is printed into printing paper with silk or gravure

thermosetting transfer printing refers to the use of thermosetting ink (also known as hot melt glue) to screen print into printing paper, and then transfer the patterns on the printing paper to products such as T-shirts and clothing

there are obvious differences between the two printing methods in application. Sublimation transfer printing is mainly applied to chemical fiber fabrics and hard materials coated with heat transfer coating, and thermosetting transfer printing is mainly applied to pure cotton products

the difference in texture between the two printing methods is that the heat sublimation pattern does not change the original texture of the material after transfer, and the hand feel and appearance are good. After the thermosetting pattern is transferred, a layer of gel is formed on the surface of the attachment, which has poor hand feel and is airtight

the two printing methods have their own advantages and disadvantages in production and have their own characteristics

3. Several technical methods of traditional sublimation heat transfer

there are three technical methods of traditional sublimation heat transfer: silk screen heat transfer, gravure (copper plate, electric engraving) heat transfer, offset heat transfer. Traditional sublimation heat transfer printing is characterized by plate printing

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